Broadcast Design, 3D Animation, Motion Graphics — TV
We revamped their logo and worked on the rebrand of their entire onscreen graphic package and shows.View Case Study
|About the Project|
We created a graphic package for ESPN Rio 2016 Olympic Games TV Show, which included Promo/Stage openers and closers, transitions, bumpers and onscreen graphics.
The color scheme and morphology are inspired by the Brazilian flag. We worked on integrating the classic, mechanical ESPN style with the organic and friendly Brazilian culture. We replaced the main element, a blue circle, with a soccer ball. We also used a green background to make reference to the Brazilian flag.
We've utilized the same texture and the color orange, in reference to the ESPN logo, to create several pieces that enable us to provide data during the transmission, in a subtle way, without disrupting the main feature.
We've used the colorful reflective geometry, to divide both scenes and segments.