Branding, UX/UI Design, Motion UI
We designed the full experience for Li5, an App that makes creating video stories about your product fun and easy.View Case Study
|About the Project|
We created a graphic package for Tigo Sports and the TV Show Los Analistas, which included lower thirds and stage openers, as well as closers, transitions, bumpers and on-screen graphics.
We worked on the re-design of two TV shows. TSN is the channel's newscast and Los Analistas is a show where the Paraguayan league's football matches are analyzed. For TSN we used an hexagonal shape as the logo outline, given that it was already part of the channel's aesthetics and aludes to the wedges in a football. In Los Analistas, we used the corner of a football field, as seen from an aerial shot, and then cut in such a way that it looks like the 'A' in Los Analistas. Then we created a football badge around it.
We proposed creating a similar environment and envisioning it as a machine, so that we can see how it starts working, generating a centrifugal force through the rotation of the elements, which in turn makes them move from the center to reveal the program's logo.
We created the Lower Thirds using the diagonals from the hexagon. On the left hand side, we can see the logo rotating so that it's visible in its two positions. The rest of the elements move behind the main figure, maintaining the textures and colores present in the logo.
We designed an object with a lens for Los Analistas. It combines the concept of a microscope, which represents the act of analyzing, and the logo we created. New textures were incorporated and green is the dominant color within the color palette.
As mentioned above, we generated the Lower Thirds by using the concept of a lens combined with the logo. We generated the Lower Thirds by using the concept of a lense with the logo. On the left, the logo appears in a circular format. The rest of the elements move behind the main figure. We maintained the colors and textures present in the logo.