TN

Broadcast Design, 3D Animation, Motion Graphics — TV

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About the Project

Todo Noticias(TN) is the largest and most seen 24hs News Channel in Argentina. We revamped their logo and worked on the rebrand of their entire onscreen graphic package and shows.

Concept

Art Direction

The aesthetic direction was guided by the new trends from the digital world (web and mobile platforms). The goal was to include the interaction of these formats with the TV screen. Amongst these elements, we can find flat and minimalist content, a friendly typography, the use of vibrant colors and animated iconography.

Typography

Iconography

Videographs

Different color codes have been used for the videographs to display different types of news.

Videographs

Different color codes have been used for the videographs to display different types of news.

Videographs

Different color codes have been used for the videographs to display different types of news.

Weather

A specific set of colors, typographies and icons haven been designed to create the Weather Package. A semi-flat look and feel that provides a trendy touch to the screen.

On-screen art

3D Package

Main pieces like the Bumpers and Transitions clearly showcase the digital elements defined during the Art Direction phase.

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