Kibow

User Experience, User Interface, Social Media, FE Development

About the Project

Kibow is a mobile app betting platform that was tailor-made for the UK market. It's objective is to provide economic support for athletes and create a new ecosystem within the sports industry.

Understanding the product

We carried out an expert review to identify usability problems and also created a benchmark analysis. The betting industry is quite unknown to most users and it has very specific terms and patterns, so we wanted to ensure that we did our homework, before jumping into design.

Shaping the experience

We worked together with the client to optimize and consolidate the user flow. Afterwards, we created high fidelity wireframes to set up an initial prototype and pin down the user experience.

Flow
Wireframes
Wireframes

Visual design

The UI was created as a design system to standardize it and ensure scalability. We worked on mobile first and then adapted the design to desktop.

Kibow app
Kibow app
Kibow app
Kibow desktop

Crafting a design system

We created a modular design system to ensure consistency and provide the possibility of scaling the product in the future and unifying criteria.

Small details, big delights

We included microinteractions to create a possitive experience that was both intuitive and delightful. These allow the user to know when a task has been completed, while also adding a certain wow factor.

Small details, big delights

We included microinteractions to create a possitive experience that was both intuitive and delightful. These allow the user to know when a task has been completed, while also adding a certain wow factor.

Phone frame


Expanding the brand

We also expanded the visual system to ensure that we created designs that made their social media presence both innovative and eye-catching.

Posts

Conclusion

This project gave us the possibility of working on an app for a new industry, which allowed us to adquire experience in an area that was previously unknown to us. Additionally, we worked on the both the functional and visual aspects of the digital product and felt proud of the end result.

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