|About the Project|
The Samsung Developer Conference provides exclusive access to Samsung products and the latest dev tools. We worked on UX/UI Design and Website Development with LateralView, for AgencyEA.
We used the information compiled in our analyses to create an innovative and concise layout that would be engaging for users.
We analyzed the event's previous site to identify issues regarding navigation structure and information architecture. A benchmark analysis was also carried out to understand how we needed to communicate with our target audience.
Due to the fact that the event had three stages (pre conference, onsite and post conference) we had to had to create a scalable web with components and sections that could appear and disappear when needed.
We carefully designed all the breakpoints in advance, so as to ensure the responsive site, animations and other elements worked perfectly both on mobile and tablet. The resolution had to be on point in order to be seen perfectly in all devices.
Samsung is a consolidated brand and we needed to follow their brand guidelines while working on the design. There was also additional design direction based on other aspects of the conference that were being developed by AgencyEA, simultaneously.
The UI needed to be clean and concise. Not only did we have to represent Samsung's style properly, but also add a certain uniqueness and authenticity to entice attendees to sign up and navigate the site.
Thanks to a joint effort carried out by the teams in Korea, US, Spain and Argentina we were able to carry out an extensive QA process. This ensured that all the different versions of the site represented the design flawlessly.