Tigo Sports

Broadcast Design, 3D Animation, Motion Graphics — TV

About the Project

We created a graphic package for Tigo Sports and the TV Show Los Analistas, which included lower thirds and stage openers, as well as closers, transitions, bumpers and on-screen graphics.

On-screen art

Logo Redesign

We worked on the re-design of two TV shows. TSN is the channel's newscast and Los Analistas is a show where the Paraguayan league's football matches are analyzed. For TSN we used an hexagonal shape as the logo outline, given that it was already part of the channel's aesthetics and aludes to the wedges in a football. In Los Analistas, we used the corner of a football field, as seen from an aerial shot, and then cut in such a way that it looks like the 'A' in Los Analistas. Then we created a football badge around it.

Concept

Tigo Sports Noticias

We proposed creating a similar environment and envisioning it as a machine, so that we can see how it starts working, generating a centrifugal force through the rotation of the elements, which in turn makes them move from the center to reveal the program's logo.

on-screen art: lower thirds

We created the Lower Thirds using the diagonals from the hexagon. On the left hand side, we can see the logo rotating so that it's visible in its two positions. The rest of the elements move behind the main figure, maintaining the textures and colores present in the logo.

Standings

Next Game

Concept

Los Analistas

We designed an object with a lens for Los Analistas. It combines the concept of a microscope, which represents the act of analyzing, and the logo we created. New textures were incorporated and green is the dominant color within the color palette.

on-screen art: lower thirds

As mentioned above, we generated the Lower Thirds by using the concept of a lens combined with the logo. We generated the Lower Thirds by using the concept of a lense with the logo. On the left, the logo appears in a circular format. The rest of the elements move behind the main figure. We maintained the colors and textures present in the logo.

We hope you've enjoyed it. You can see more Case Studies below.

About Us

We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building beautiful, highly functional products that people enjoy using. We also create unique visual identities and high-impact 2D/3D animations.

As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs. We look forward to working with you on your next project.