Vinco

Branding, UX/UI, Motion UI, Illustrations

About the Project

In a time when we are constantly interacting with our phones and those interactions give companies valuable information regarding our behavior, Vinco is a product with a huge potential. This app entices users to carry out small tasks in exchange for points or prizes.

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Branding

We worked on a visual system to boost and differentiate them from their competitors. The objective was to create a positive and memorable identity, always in motion, appealing to both users and investors.

Vinco first set of cards
Vinco second set of cards
Vinco third set of cards
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Vinco first set of cards
Vinco second set of cards
Vinco third set of cards
Vinco fourth set of cards
Branding image
Branding image
Parallax iconParallax iconParallax iconParallax iconParallax iconParallax iconParallax iconParallax iconParallax iconParallax icon
Background vinco world image
Background vinco world image
Background vinco world image
Background vinco world image
Background vinco world image

Google Launchpad

While creating their visual identity, Vinco was selected by Google to be part of their accelerator program, Google Launchpad. We participated in a Google Sprint as part of their mentorship, where we were able to elaborate and test out a prototype and develop the overall user experience.

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Design Sprint

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Sprint day 1Sprint day 1 hover
Sprint day 2Sprint day 2 hover
Sprint day 3Sprint day 3 hover
Sprint cable

Prototype

At the end of the sprint, we had a prototype that we had tested out with actual users, proving our hypothesis and enabling us to start building an MVP.

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Prototype

At the end of the sprint, we had a prototype that we had tested out with actual users, proving our hypothesis and enabling us to start building an MVP.

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UX/UI Design

Having already outlined the user experience and tested out the prototype, we jumped into designing a visual system, ensuring it was aligned with the previously defined branding and the overall prototype requirements. Furthermore, we continued to polish the user experience in terms of both interaction and usability.

UI Elements

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UI element image
UI element image
UI element image
UI element image
UI element image
UI element image
UI element image
UI element image
UI element image
UI elements image

Motion UI

Mobile App

App operation Video

Final Thoughts

It’s always a challenge to work on integral projects because it requires a holistic approach that combines both strategic thinking and task execution. Nevertheless, we were able to assemble a team that worked together seamlessly creating a great product that was totally aligned with the overall business goals for this new stage of the app.

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