Wellbin

Art Direction, Illustration, 2D/3D Animation

About the Project

Wellbin is a health platform aimed towards patients. It is a tool that provides tecnology created to improve and simplify the management of health records. We used storytelling to strengthen the brand with a 2D/3D animated video.

camaglobocama-m
logo_endframelogo_endframe

Plan of Action

brainstorming

BRAINSTORMING

script

SCRIPT

moodboard

MOODBOARD

storyboard

STORYBOARD

voiceover

VOICEOVER

illustration

ILLUSTRATION

animation

ANIMATION

recording

RECORDING

Illustration Elements

In this stage, we start presenting the characters and environments. We are able to visualize the static frames that will be shown in the final video.

timeline
dots

MATIAS' LIFE TIMELINE

coche

CAR

hospital

HOSPITAL #1

hospital2

HOSPITAL #2

hospital3

HOSPITAL #3

palm

PALM TREES AND A PARASOL

machine

WELLBIN MACHINE

futbolMatiCorre
futbol-m
banderin

Script and Storyboard

We create the script that tells the story of Matias' life, since the day he was born, until the moment he became a father, and the tale comes full circle. Once this is done, we work on a storyboard of the entire narrative.

script1
script2
script3
MATIAS-CORRE-ASUSTADO-ABEJAS
moscas
pibe-m

Animation Approach

Finally, we create an animatic, where we combine the static frames with the voiceover. By doing so, we establish the rhythm and pauses of the animation. And finally, we begin with the best part of the process, making it all come to life!

approach-bg
approach-piso
approach-env
approach-camera
approach-elements
approach-ninos
compo-animation
DC-CARUSO-PIERNA-ROTAcamilla
camilla-mobile

VIDEO EXPLAINER

We hope you've enjoyed it. You can see more Case Studies below.